Hi,

It’s Akansel.

A lot of businesses ask me, “Which one should I choose between Google Ads and Meta Ads?”

So let me show you which one you should choose for your business.

Google Ads work like this:
You give Google some keywords and tell it,
“When someone searches for these terms, show me at the top.”

But Meta Ads work very differently.

When your ad appears on Meta, the person might not need your service right at that moment.

It depends on your business.

So, let’s say I have a pipe leaking in my toilet, water is going everywhere. What will I do?

Will I scroll on Instagram?
Or will I search on Google: “emergency plumber near me”?

Exactly.

But if I’m selling handmade candles…

Is it more likely that I will Google “candles”?
Or that I'll buy after seeing a beautiful ad on Instagram?

Exactly.

That’s why you need to understand your business and how people actually search for you.

If you still don’t know which one to choose, comment your industry below and I’ll tell you which one you should try first.

Talk soon,

Akansel

P.S. If you still don't know which one would be best for you, contact us and we'll help you figure it out.